DrinkPrime – 2x customer Acquisitions With Cost-Efficient Google Search Campaigns
Featured Product Area
Google Search & Advanced Campaign Automation (Scripts, Ad Customizers, Self-Checkout Landing Pages)
Primary Marketing Objective
Double acquisitions while maintaining cost-efficient CAC.
Secondary Marketing Objective
Improve brand visibility and minimize leakage from irrelevant leads.
The Challenge
DrinkPrime is a Bengaluru-based water solutions company that is redefining access to safe drinking water in India. Unlike traditional water purifiers that require hefty upfront investments, DrinkPrime offers affordable subscription-based water purifiers with zero installation and maintenance costs.
Challenges included:
- Aggressive competitor bidding driving up CPC (Kent, Livpure Smart).
- Budget constraints limiting campaign scale.
- Irrelevant leads from non-serviceable regions.
- Affiliates bidding on brand keywords, inflating CPC and diluting visibility.
The Approach
Catalysts.team implemented a data-driven, precision-led Google Search strategy that expanded keyword scope by 2.5x using competitor insights and long-tail terms. Real-time bid optimization with Google Ads scripts helped control CPC, while tailored ad messaging with Google Ad Customizers boosted CTR. To reduce friction, an industry-first self-checkout landing page was introduced, complemented by refined targeting through pincode exclusions and geo-specific messaging. Finally, A/B testing across ad variants ensured alignment with product-specific needs such as Mineral+, Alkaline, and Copper models, driving both efficiency and relevance.
“Catalysts has been a pivotal growth partner for DrinkPrime. Their data-driven strategies, customized campaigns, and focus on acquisition efficiency enabled remarkable success and exponential market growth beyond historical benchmarks.”
— Pritish Swarup, Senior Director Growth & Marketing, DrinkPrime
2x
acquisitions achieved
12%
CAC reduction
40%
growth in search visibility
- Reduced irrelevant leads
- First self-checkout landing page in category
The Result
The campaign delivered outstanding results, with acquisitions doubling and exceeding growth targets by 25%. Cost efficiency improved significantly as CAC dropped by 12%, while search impression share rose by 40%, strengthening visibility against competitors. Lead quality also improved with a sharp reduction in irrelevant leads from non-serviceable areas. Enhanced engagement through call extensions, call-only ads, and real-time chat further streamlined the customer journey, making DrinkPrime’s acquisition funnel more efficient and conversion-focused.